There is a Carpet of Life in every Fred & Ginger store

The funky children's clothing brand Fred and Ginger from Belgium contacted Carpet of Life following an article from the Belgian newspaper “De Morgen”.


Over the years they had collected many pieces of clothing (samples) that were made during the development process but were ultimately not suitable for sale. The colors and patterns were beautiful, from neon pink to green and orange. Exactly the colors that the women from M'hamid are so fond of, alternating the many natural tones around them.


Fred & Ginger and Carpet of Life jointly decided to make a rug for the play corner for 25 stores. A large presentation was also held on the annual shopping day for more than 500 boutique holders.